The Adult Dating niche is one of the fastest growing markets for online dating. It’s a lucrative market that offers a range of opportunities for affiliate marketers. You can promote adult dating apps, websites, cams, and hotlines to earn some serious cash!
The industry is worth over $3 billion and continues to grow yearly. The main target audience is men in their 40’s, but can vary depending on the app. The sex and other adult content is typically not displayed on mainstream dating sites, but you can find it in the Adult dating niche. This vertical requires creatives that are natural, but call out for suppressed desires. In order to get the best conversions, you need to test different creatives and traffic sources.
Unlike mainstream dating, the Adult dating niche is more flexible in terms of creatives and traffic sources. You can use social media, email, and PPC (banner ads). Moreover, there are no restrictions against mainstream dating offers and creatives on these platforms. However, it’s important to note that social media can be very competitive and you need to be very patient.
In order to maximize the potential of the adult dating niche, you should focus on driving high quality traffic from the US, Canada, and other major European countries. Besides, you should be able to drive quality leads from Japan, South Korea, and Australia as well. It is also a good idea to target mobile traffic. The mobile audience is much larger than the desktop one and you can earn more on it.
The study of older adult dating services suggests that while niche targeting is a key strategy for these services, they often confuse this with the more general practice of mass segmentation. They do this by casting a wide net externally through the broad usage of terms like “senior” and internal messaging that sends mixed messages to their users about whom they are intended to serve.
This approach to niche targeting appears to be a response to the tension these services face between trying to attract the right niche audience and being able to offer enough features to appeal to this demographic. However, this deception can create a number of issues that should be considered by any niche advertiser.
Mainstream dating and the adult dating niche are two of the most profitable markets for affiliates, but you need to know how to optimize your campaigns for both of these categories. This includes understanding the differences between payouts, rates, and creatives as well as deciding on your promotion methods. You can learn more about this by reading a detailed guide on the topic prepared by Mobidea Academy.