Adult dating is one of the highest-converting offers in affiliate marketing. It includes porn, webcam, 18+ games and intimate toys and it has been generating solid revenue for affiliates for years.
It’s a niche that doesn’t really require any kind of specialization as it targets everybody who is interested in adult entertainment. Hence, there is a huge number of potential monetization methods such as subscriptions, PPV and CPA offers. It’s also a niche that’s very popular among newbies who are eager to try their luck in the adult industry.
As such, the number of people looking for a date and casual sexual encounters in this niche is huge and it has been increasing steadily over the last few years.
The reason for this trend is simple: people are becoming more and more comfortable with the idea of casual sexual encounters. This has led to the emergence of several new players in the casual adult dating market, which is a growing segment of the overall online dating industry.
These newcomers to the casual adult dating space have gained significant traffic over the past year, whereas more established mainstream sites have struggled to keep up. It’s important to note, though, that the gains made by these new casual adult dating sites come from a very small percentage of the total Internet population.
It’s therefore important to analyze how these companies are able to gain such significant gains over the more established sites. One possible explanation is that they are relying on some form of mass nichification, which relies less on the specialized system designs typically seen in more specialized niche services and instead on broad signals that indicate a site is aimed at a particular group of users.
For example, the homepages of many older-adult dating sites feature a “quick browse” section where users can enter basic criteria like their age range and then search for matches with similar interests. This kind of vague signaling may seem like a minor nuisance, but it can be very effective in attracting the attention of a large number of potential users.
In addition, the older-adult dating sites analyzed in this study often send mixed messages about their intended audience. This is evident in the way that they use the label “senior” or through various inconsistencies within a site regarding target age ranges.
Overall, there is a great deal of scope for growth in the casual adult dating niche, which is why it’s important to analyze how these companies are able attract and convert so many customers. By identifying the key factors in their success, it’s possible to create effective marketing strategies that will help more marketers achieve similar results. And this means ensuring that your offers are properly optimized for each of the major GEOs. So make sure to test them all and take advantage of the potential for growth in this lucrative niche.